autofitdev.com

AutoFitDev | Wheel & Tire Ecommerce
Google Ads, Analytics & Shopping Feed Sync
GOOGLE INTEGRATION

Google Shopping & Analytics Handled From Start to Finish

We configure Google Merchant Center, Google Ads and Google Analytics for your auto parts storefront, keeping feeds, tracking and compliance in sync so you can focus on running the business.

Most auto parts shoppers begin their search on Google. Turning a large catalog into strong Shopping and Local campaigns is hard once ACES/PIES data, several warehouses and thousands of SKUs are involved. Our team manages the full build-out — Merchant Center, product feeds, Shopping and Performance Max campaigns, tracking and ongoing policy compliance.

FULL-SERVICE SETUP

Every Layer of Your Google Presence, Managed

For new and existing accounts on our platform, our specialists build and maintain the following.

Merchant Center Setup

We create or link your account and structure product feeds with accurate automotive attributes.

Ads Campaign Build

Shopping, Performance Max and remarketing campaigns are configured specifically for parts sellers.

Analytics 4 & Tagging

GA4 and Tag Manager go live with proper ecommerce tracking across the full conversion path.

One Connected System

Everything links back to your platform account, keeping products and conversions synced automatically.

NO MANUAL EXPORTS

Product Feeds That Refresh Themselves — No Spreadsheets Required

Rather than exporting files by hand, your Shopping feed is generated and maintained directly from your live catalog and stock levels.

  • Create Product Groups

    Segment by vendor, brand, part category, price band or any rule you define.

  • Allow & Exclude Lists

    Decide precisely what is eligible to appear across your Shopping campaigns.

  • Protected Pricing Flags

    Mark MAP-restricted items and control exactly how they get advertised.

  • Run Several Feeds at Once

    Maintain a primary feed, a local feed, and a test feed tied to separate product groups.

  • Attribute Auto-Fill

    GTINs, MPNs, fitment and compatibility data are added automatically to boost relevance.

Our role is keeping your feed clean, compliant and complete, even while your catalog changes every day.

Automated product feed dashboard
Feeds sync automatically
LOCAL VISIBILITY

Store-Level Stock Visibility for Counter & Retail Locations

Running physical counters or branch stores? We enable Local Inventory Ads and free local listings so nearby shoppers see what's actually on your shelves today.

  • Publish Branch Inventory

    Pull real stock levels from your warehouse distributors or local branches.

  • Fulfillment Options Shown

    Display pickup in store, local delivery, or ship-to-home per item.

  • Feeds Stay Current

    Local inventory feeds refresh automatically the moment stock changes.

  • Data That Matches Reality

    Google's shipping and availability details align with what your system actually holds.

The outcome: your Google listings reflect exactly what your website and stores can deliver.

Local store counter with parts inventory
In stock at 6 branches
COMPLIANCE

Staying on the Right Side of Google's Policies

Merchant Center enforcement is unforgiving, particularly for sellers in the automotive category.

Common Reasons for Disapproval or Suspension

  • Price or stock levels that don't match between your site and your feed
  • Shipping details that are missing or entered incorrectly
  • Thin product data or images that don't represent the item accurately
  • Listings policy violations around how a product is represented
On-Site Product Data

Accurate pricing, stock status and item details on every page.

Merchant Center Feed

Well-structured, compliant feeds carrying the correct attributes.

Structured Data Markup

Schema tags on your pages that mirror the feed exactly.

We keep all three aligned to minimize disapprovals tied to availability mismatches or misrepresentation, and when issues surface, we help diagnose the cause and work directly with Google toward resolution.
ANALYTICS & OPTIMIZATION

Connecting What You Spend to What You Sell

Your storefront and feeds are wired together to give you full-funnel visibility.

Google Ads Performance

  • Campaign and ad group results tracked continuously
  • Per-product metrics covering impressions, clicks and conversions

Google Analytics 4

  • On-site behavior mapped across the full conversion path
  • Revenue, ROAS and margin broken out by brand, category, vehicle and store

From There, We Help You:

Prioritize higher-margin brands and products
Cut spend on SKUs and vehicles that rarely convert
Split product groups by availability or delivery speed
See clearly which parts and channels perform best
THE COMPLETE GOOGLE SUITE

Every Tool, Configured and Connected

Google Ads
Merchant Center
Analytics
Tag Manager

Our team delivers a white-glove, automotive-focused Google build — covering Merchant Center and feeds through analytics and continuous optimization.

One Commerce Engine Behind Everything Google

Your storefront, catalog, inventory and pricing already live on our platform. Our Google integration simply extends that same system of record into Shopping, Local and full-funnel analytics — no extra manual work and no third-party bolt-ons.

Ready to Take Over Google Shopping?

Let's talk about your Google strategy. We'll show you how your catalog can become high-performing Shopping campaigns with proper tracking, compliance and continuous optimization — all handled for you.